According to a report by eMarketer, the number of email users around the world is expected to increase from nearly 1.91 billion in 2019 to 2.6 billion in 2023. This means that more people will be using email services as well as email marketing (EM) for business purposes. In order to attract new clients and retain them for longer, businesses are increasingly turning towards email marketing as their primary marketing channel. However, not everyone has been successful with email marketing. Even though it’s a cost-effective method of reaching out to potential customers and getting them interested in your company or product, many companies fail to get subscribers engaged with their content and therefore often wonder; What are the New Techniques in Email Marketing Companies in Chennai in 2023?

Stay updated with the latest trends in email marketing:

There are many changes and new techniques in email marketing companies in Chennai in 2023. But one thing is certain – the success of your campaigns depends largely on how you use email marketing. Therefore, it’s crucial to stay updated with the latest trends in the industry, including email content, email marketing strategies, email marketing technology and email marketing ethics. The most important thing to keep in mind when creating email campaigns is the specific audience you’re targeting with those emails. You can’t simply target all customers and expect to convert them into customers. You have to be extremely specific with your audience. For example, if you’re sending an email to a potential customer about your product, be sure that you’re also including information about them, such as their name, email address, and purchasing habits.

Build your brand equity before promoting your content:

Building your brand equity is crucial if you want to gain more subscribers. In the past, many businesses have used EM as their only marketing channel, without focusing on brand equity. This is a huge mistake and can cost them a lot of potential revenue. Why, you may ask? Once you’ve built up a strong brand for your business enough for potential customers to remember it, you can promote your content and get them to visit your website. Once on your site, you can offer your content in exchange for their contact information and revenue.

Use Video Ads and GIFs:

Video is one of the most effective digital marketing channels, with over 90% of marketers surveyed reporting that it generated more leads than any other form of digital marketing. Similarly, more than 70% of marketers also report that video was better at converting leads than images and text-based formats. These facts make it clear that video ads are a highly effective way to boost your email marketing ROI. How? They not only attract a large number of viewers but also increase click-through rates (CTR), which means more people are likely to open your emails. That’s because video ads are far

more engaging than static images. Video ads can also serve as a great way to boost your brand awareness, especially if your industry is visual or auditory-based. For example, food and beverage businesses can create recipes and explain their ingredients, or tech and travel businesses can create videos explaining their products or travel services. You can also create videos to promote your company culture and explain your company values.

Leverage Artificial Intelligence for Automation:

Email marketing was once a time-intensive task that took a lot of research, writing, and data management. But with the advent of automation tools, the process of creating, tracking, and analyzing emails has become much easier. AI solutions can be used to create and manage your email campaigns, including scheduling them so they’re sent at the best times to drive engagement. With the help of an AI email marketing solution, you can also track how your emails are performing, whether they’re getting opened, and which content is performing best.

Bottom line:

Email marketing is an effective way to promote your brand and increase your revenue. However, the best way to succeed with email marketing is to stay up to date with the latest trends in the industry and create engaging email campaigns that address your specific audience. You can also use video ads and artificial intelligence to automate your email marketing process. With the right techniques and strategies, you can increase your email marketing success and gain more subscribers.